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The Russian employers now have a difficult choice to make. On the one hand, fierce competition within the company labor market creates additional strategic HR opportunities for them to take advantage of; on the other hand, using impetuses deliberately to pedal the competition creates stra¬tegic concerns. One of the major concerns is the possible degrading of the psychological climate in the company and local manifestations of disloyalty to the employer at the personnel level.
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According to the forecast made by GoldmanSax, Russia is bound to experience an unprecedented economic growth. The experts predict that Russia will be the most potent European economy by 2027 with the GDP of 3 trillion US dollars... At the same time, according to some business and government analysts, the forecast does not mean we should not address the issues on the agenda that are becoming harder and harder to tackle each coming year. First of all, we are talking about the Russian economy competitiveness.
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Today the basis of the national security is the security of the economic activity. The latter is seen as the ability of the national economy to guarantee the national welfare and the domestic market stability regardless of the external conditions. The system securing the economic activity is considered to be efficient if the negative impact from outside is counterbalanced by the internal resource of the country supporting the political and economic stability. Today Russia has considerable natu-ral resources and plays a big role in the oil and gas trade. But can it serve as a guarantee of our country's stable competitive position in the world economic processes? What is the basis of the system securing the economic activity in the country?
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As elsewhere, there are norms in the business practices regulating the relations between individual businesses. But all the circumstances the competitors can find themselves in cannot be covered by the official rules and regulations. In addition to the official rules, there is an unwritten law. Being honest in business often turns into one of the most valuable competitive advantages.
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We asked Marina Malykhina, Director-General of Magram Market Research Agency, to tell us about her company story of success. The independent Magram Market Research was founded in 1997 and is one of the leaders in the marketing and sociological research.
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The business activities have recently been regarded from the point of view of neo-classical, institutional, behaviorist, evolutional and other theories. Conferences and symposia are held, a consortium for the global monitoring of business activities is founded, an international grant is awarded for the research on the impact the business activities are making upon the economic development.
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