List articles
| The pandemic situation has exposed the need for employer companies to provide value support to employees. The one of the mechanisms for achieving this may be the integration of a family-friendly policy into the corporate culture of the organization. Embedding such a policy in the social responsibility of business is considered as one of the competitive advantages of the employer’s brand and is especially relevant for key areas of the labor market. However, it should be noted that Russian business is at the beginning of this path. The implementation of such initiatives is not complex and systematic; the tools for creating and implementing such corporate cultures have not been formed. The purpose of the article is to develop proposals for the best employee family-friendly policy in the corporate culture of the organization that contributes to the implementation of value support for employees. To achieve this goal, on the rise of the case of a Siberian company, the task of systematizing the measures of the corporate demographic policy of the organization and analyzing its corporate culture based on a high policy focused on the family of employees is being solved. Based on the data obtained, a model for integrating family-friendly policies into the corporate culture of the organization. The authors develop specific measures that can be implemented at two levels of corporate culture – the level of cultural artifacts and the level of organizational values. It seems that the implementation of the developed model will lead to a more systematic and comprehensive nature of the implementation of the family-friendly policy in a particular Siberian organization, will strengthen its competitive advantages, and will also contribute to the replication of this aspect of social responsibility in Russian business. Continue... | |
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№ 4(88)
31 august 2022 year
Rubric: Digital entrepreneurship in a competitive environment The author: Ruban M. |
Having appeared relatively recently, digital ecosystems have become an indispensable strategic tool for the development of large businesses by attracting new and retaining old consumers of digital services. The author of the article views digital business ecosystems as an opportunity for rapid economic growth for startups. The relevance of the work lies in the insufficient study in the scientific literature of the participation of startups in the activities of digital ecosystems of large businesses, as well as in their active influence on the business environment as creators of innovations. The aim of the work is to develop theoretical and practical knowledge for both startups and their counterparties, owners of digital business ecosystems. The main task is to develop management solutions for startups in terms of joining the ecosystem of a major partner. Business ecosystems in this paper act as a new direction for the implementation of the strategy of mergers and acquisitions for the owners of the considered digital business tool. The database of the study was compiled by the characteristics and features of the activity of large business ecosystems in Russia and the world in terms of activating the merger and acquisition strategy through a qualitative analysis of their non-financial statements and press releases. As a result, there are revealed the advantages and disadvantages of digital business ecosystems using this business model, there are highlighted the features of the economic development of startups, their characteristics required to enter the ecosystem of big business and carried out a SWOT analysis of the integration of a startup into a digital ecosystem, correlating all the results in a matrix (a tool for making strategic management decisions), which, depending on the orientation of the development of a startup, points to such decisions as integration (full merger), integration with intellectual property rights, dual leadership and corporate venture capital. The practical results of this work can be used by researchers of digital business ecosystems, as well as by owners of startups planning to enter large business ecosystems, and by owners of such ecosystems. Continue... |
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№ 4(88)
31 august 2022 year
Rubric: Digital business transformation Authors: Akhmedova R., Pokamestov I. E. |
The article is devoted to the problems of increasing the effectiveness of competitive strategies of restaurant business enterprises in the context of society digital transformation. Special attention is paid to the Russian experience of digitalization of restaurants. Domestic catering enterprises in conditions of market turbulence are forced to develop innovative competitive strategies for survival and development, an integral component of which is the business digitalization. This determines the relevance of this study. The purpose of the work is to get an idea of the current trends in the use of digital technologies in the framework of competitive strategies of restaurants. The main objectives of the study: to identify the most popular digital technological solutions used in the field of public catering; to determine the nature of the impact of these solutions on the competitive behavior of restaurants. Comparative analysis, method of analysis and synthesis of information about the restaurant market, methods of analysis of scientific publications, marketing research reports, statistical and expert data were chosen as the methodology of this study. Results: the peculiarities of the transformation of restaurant services in the conditions of digitalization are revealed; the specifics of the use of the most popular competitive strategies of restaurants in Russia at present (the strategy of separation of specialized business, the strategy of a strong integrator) are investigated; the most important types of digital systems used by restaurant businesses to automate management and accounting, to organize interaction with customers and to promote services on the market are identified; an algorithm for analyzing customer experience in the restaurant business is considered; recommendations for improving the efficiency of using digital technologies to strengthen the competitive positions of restaurants in a crisis are proposed. Continue... |
| The vehicle fuel market are of high interest to many actors. The purpose of this study is to comprehensively identify the environmental feasibility and existing economic problems in the distribution of certain automobile fuels, to identify the fuel transition stakeholders and their influence on ongoing structural changes in the market. The study uses statistical data on the popularity of vehicles and certain fuels, as well as accounting and stock indicators of car manufacturers. Econometric methods, methods of financial statistics were used; regulatory impact analysis and content analysis of regulatory legal acts were carried out. In the course of the work, consumer, environmental and economic characteristics of different types of automobile fuel are systematized. It is shown that the prevalence of both more and less environmentally friendly fuels, both in the past and in the present, is explained primarily by the dominant economic interests of the actors rather than environmental ones. The complexity of coordination of interests in the fuel sphere and the gradual limitation of the possibility of opportunistic influence on the market of coalitions of interests are revealed. The directions of environmental standards adjustment for transport, measures and tools to increase the popularity of certain alternative fuels and reduce the exploitation of personal cars are proposed, with special attention paid to the specifics of the Russian market. The novelty of the study are the definition of environmental feasibility, distribution trends and existing problems associated with automotive fuels, taking into account a broad retrospective, natural and climatic and socio-economic characteristics of countries. Theoretical significance lies in identifying the role of environmental and economic interests in the past and ongoing fuel transitions. Of practical value are recommendations for solving existing environmental problems and ensuring the fuel transition in the world and the Russia, in particular. Continue... | |
| The problem of competitive balance in the sports economy remains relevant and widely discussed both in the scientific community and among representatives of the sports services market around the world. This issue is widely considered in the world scientific literature. At the same time, there are practically no studies devoted to assessing the competitive balance in the leading sports leagues in Russia. The tasks required to achieve this goal are as follows, based on methods for assessing the competitive balance, characterize the innovations made by the top – KHL management and identify new factors that affect the level of competitive balance in the KHL. The study relies on previous works that examine the presence of a competitive balance in leading sports leagues. Including in the NHL, the model of which was used to create the Kontinental Hockey League and is very similar in many respects. This work makes it possible not only to evaluate the effectiveness of decisions made by the league, but also to study the impact innovations KHL policies on organizational results over time. In this article, for the first time, issues of the impact of innovations on competitive balance in hockey leagues until changes and after. Authors conclude that after making major changes to the KHL regulation, in all respects, the level of competitive balance has not changed than before. It means that the well-known and widely used tools for regulating the competitive balance in the sports leagues did not give the expected result in one of the leading sports leagues in Russia. Continue... | |
| The relevance of the study is due to the special importance of correctly determining the product boundaries of the cross-border markets of the Eurasian Economic Union (EAEU) in the process of antimonopoly regulation. An erroneous definition of such parameters leads to an incorrect definition of the product, and, as a result, to a narrowing or expansion of the scope and geography of its circulation, an increase or blurring of the shares of entities operating in the markets, a false level of concentration, as well as a distortion of the criteria for delineating the competence of the EEC and national authorities in terms of abuse of dominance. This process can be much more complicated when it comes to goods that are subject to technical regulations, and due to their specificity, there are a significant number of types of goods that are generally similar in some respects, but differ in others. In this regard, within the framework of the study, an attempt was made to assess the possibilities of using certain methods of econometric modeling when establishing product boundaries for cross-border markets for such goods using the example of non-electric initiation systems. The research hypothesis is based on the following assumptions. First: technical regulations and standards not only act as market entry barriers, but also have a decisive influence on the definition of a market within which goods equivalent to each other circulate. Second: when determining the product boundaries of markets operating in the system of technical regulation, along with traditional and normatively fixed approaches, multiple regression models can be used and a correlation between the cost of a product and its characteristics, as well as empirical analysis data that allows segmenting goods according to specific boundaries, can be used. Continue... |
