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Transformation of the marketing activity of the companies in conditions of the competition

Published in № 5(29) 07 october 2011 year
Rubric: The theory of competition
The author: Hmel`kova N. V.
competition, cooperation, coopetition, transactional marketing, co-marketing

The author:

Hmel`kova N. V.

Degree:

Associate Professor, Head of Chair of Economics and Informatization of Computer Technologies Department, Liberal Arts University

Location:

Yekaterinburg