Transformation of the marketing activity of the companies in conditions of the competition
Published in
№ 5(29)
07 october 2011 year
Rubric: The theory of competition
The author:
Hmel`kova N. V.
competition, cooperation, coopetition, transactional marketing, co-marketing
The author:
Degree:
Associate Professor, Head of Chair of Economics and Informatization of Computer Technologies Department, Liberal Arts University
Location:
Yekaterinburg