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Authors

Hmel`kova N. V.

Degree
Associate Professor, Head of Chair of Economics and Informatization of Computer Technologies Department, Liberal Arts University
E-mail
nvh@ural.ru
Location
Yekaterinburg
Articles

Transformation of the marketing activity of the companies in conditions of the competition

The author attempts to trace the nature change of the interactions of companies on the market as the transition from competition to coopetition. Impact of coopetition on the marketing activity of the companies is accentuated.

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