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Features of Digital Video Content Consumption on the YouTube Platform

Published in № 3(83) 10 august 2021 year
Rubric: Digital entrepreneurship in a competitive environment
Authors: Gorelova T., Serebrovskaya T.
digital consumer, video content, YouTube platform, digital consumer behavior

The author:

Gorelova T.

Degree:

Cand. Sci. (Econ.), Associate Professor, Operational and Industry Management Department, Financial University under the Government of the Russian Federation

Location:

Moscow, Russia

The author:

Serebrovskaya T.

Degree:

Cand. Sci. (Ped.), Associate Professor, Foreign Languages Department, Synergy University

Location:

Moscow, Russia