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Specificity of the product policy of a fitness club in a competitive environment

Published in № 5(59) 31 october 2016 year
Rubric: Industry market
Authors: Malygin A., Silina E.
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sports and health services, health club, sports marketing, marketing mix, product policy, competitive advantages.

The author:

Malygin A.

Degree:

PhD in Economics, Associate Professor, University Sinergy

Location:

Moscow

All articles:

Specificity of the product policy of a fitness club in a competitive environment

Marketing of sports events: analysis of key characteristics and typical marketing functions

Specific pricing policy of sport organizations

The role of subjectivation in the formation of strategic competitive advantages of a sports organization

Competitive Assessment of the Marketing Potential of a Sport

The author:

Silina E.

Degree:

Head of the department of Management in the fitness industry University Sinergy

Location:

Moscow

All articles:

Specificity of the product policy of a fitness club in a competitive environment

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