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Assessment of the relationship of brand equity indicators and their role in the management of the business (for IT-companies)
Published in
№ 3(57)
30 june 2016 year
Rubric: Competitiveness of business
Authors: Yagolnitser M., Kazantsev K.
Rubric: Competitiveness of business
Authors: Yagolnitser M., Kazantsev K.
brand equity, brand strength, cognitive model, a weighted directed graph, the pulse process.
The author:
Yagolnitser M.
Degree:
PhD in Economy, Institute of Economics and Industrial Engineering of Siberian Branch of the Russian Academy of Sciences
Location:
Novosibirsk
All articles:
The author:
Kazantsev K.
Degree:
Research Fellow, Institute of Economics and Industrial Engineering of Siberian Branch of the Russian Academy of Sciences
Location:
Novosibirsk
