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Private labels of russian retailerS as A new factor affecting interaction of personal care market players

Published in № 2(38) 23 april 2013 year
Rubric: Competitive Strategies and Tactics
Authors: Homik O. S., Bayanova D. V.
private labels, national brands, retailers

The author:

Homik O. S.

Degree:

Post-graduate student, «Taxes and taxation» Department Financial University under the Government of the RF (Financial University)

Location:

Moscow

The author:

Bayanova D. V.

Degree:

Post-graduate student, «Taxes and taxation» Department Financial University under the Government of the RF (Financial University)

Location:

Moscow