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Degree
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Post-graduate student, «Taxes and taxation» Department Financial University under the Government of the RF (Financial University)
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E-mail
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delgir.bayanova@gmail.com
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Location
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Moscow
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Articles
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Private labels (PLs) have become wide spread across all countries being an effective instrument to drive business of large retailers. On the one hand they cause sales and profit growth for retailers and private labels manufacturers as well as consumer loyalty increase. On the other hand private labels introduction can harm position of national brands’ manufacturers behind decrease in negotiation power and advertising support in-store. Net benefit for society can be either positive or negative. This is driven by different movements in average price in category, assortment and
quality of goods.
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