As a rule, sooner or later every businessman asks himself a question: how competitive my competitor is? In what way will he be using his resource in the competition? How can I estimate the efficiency level of the competitors' measures taken to confront me? The competition against a strong competitor raises the risks of the considerable market share loss and if the worst case scenario is implemented, the competitor runs the risks of winding up. Therefore, in order to see the essence of the competition between the leaders and those who aspire to be leaders, it is necessary to find the competitive position assessment methods and identify the characteristics of each of the competitors.
