Strategic approaches to building a competitive brand
Published in
№ 5(23)
01 september 2010 year
Rubric: Competitiveness of business
The author:
Gubenko I. V.
the brand, the Russian market, positioning, price competition, growth prospects and consumer expectations.
The author:
Degree:
applicant of Institute of Economic and Finance, «Synergy», Deputy of General Director of «Marketing Lounge» Ltd
Location:
Moscow