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Strategic approaches to building a competitive brand

Published in № 5(23) 01 september 2010 year
Rubric: Competitiveness of business
The author: Gubenko I. V.
the brand, the Russian market, positioning, price competition, growth prospects and consumer expectations.

The author:

Gubenko I. V.

Degree:

applicant of Institute of Economic and Finance, «Synergy», Deputy of General Director of «Marketing Lounge» Ltd

Location:

Moscow