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The Use of Innovative Tools to Promote a New Product in the Competitive Environment

Published in № 1(91) 28 february 2023 year
Rubric: Entrepreneurship practice
Authors: Tindova M., Ledneva O.
internet marketing, community marketing, promotion of a new product, competition

The author:

Tindova M.

Degree:

Cand. Sci. (Econ.), Associate Professor, Professor of Business Statistics Department, Synergy University

Location:

Moscow, Russia

The author:

Ledneva O.

Degree:

Cand. Sci. (Econ.), Associate Professor, Head of the Department of Business Statistics, Synergy University

Location:

Moscow, Russia