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Systematic Analysis of the Organization of Marketing Activities in a Competitive Environment

Published in № 5(89) 31 october 2022 year
Rubric: The practice of entrepreneurship in a competitive environment
Authors: Gumerov E. A., Jukova E.
Internet of Things, Industrial Internet of Things, organization of marketing activities, functional subsystems of the marketing system, marketing effectiveness

The author:

Gumerov E. A.

Degree:

Cand. Sci, (Eng.), Associate Professor, Department of Information management and information and communication technologies named after Professor V. V. Dik, Moscow University for Industry and Finance «Synergy»

Location:

Moscow, Russia

The author:

Jukova E.

Degree:

Cand. Sci. (Econ.), Associate Professor, Head of Marketing Department, Synergy University

Location:

Moscow, Russia