Systematic Analysis of the Organization of Marketing Activities in a Competitive Environment
Published in
№ 5(89)
31 october 2022 year
Rubric: The practice of entrepreneurship in a competitive environment
Authors:
Gumerov E. A.,
Jukova E.
Internet of Things, Industrial Internet of Things, organization of marketing activities, functional subsystems of the marketing system, marketing effectiveness
The author:
Degree:
Cand. Sci, (Eng.), Associate Professor, Department of Information management and information and communication technologies named after Professor V. V. Dik, Moscow University for Industry and Finance «Synergy»
Location:
Moscow, Russia
The author:
Degree:
Cand. Sci. (Econ.), Associate Professor, Head of Marketing Department, Synergy University
Location:
Moscow, Russia