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Competitive Comparison of Advertising Channels under Influence of External Economic Factors

Published in № 5(89) 31 october 2022 year
Rubric: Industry competition
Authors: Deryabina G., Trubnikova N.
advertising market, economic crisis, marketing research, crisis management

The author:

Deryabina G.

Degree:

Cand. Sci. (Econ.), Associate Professor, Synergy University; Peoples’ Friendship University of Russia; Managing Director of ROMART Contact (Media and Marketing Communications)

Location:

Moscow, Russia

The author:

Trubnikova N.

Degree:

Cand. Sci. (Phil.), Associate Professor, Head of the Advertising and Business Communications Department, Institute of World Economy and Business, Peoples’ Friendship University of Russia

Location:

Moscow, Russia