List articles
Partners loyalty is distribution chain as a factor of competitivness
Published in
№ 5(41)
31 october 2013 year
Rubric: Competitiveness of business
Authors: Nikishkin V. V., Tverdohlebova M. D.
Rubric: Competitiveness of business
Authors: Nikishkin V. V., Tverdohlebova M. D.
digital product, content management system, loyalty, affiliate network, distribution, competitiveness
The author:
Nikishkin V. V.
Degree:
Doctor of economic science, Professor in Chair of marketing, Plekhanov Russian University of Economics
Location:
Moscow
The author:
Tverdohlebova M. D.
Degree:
Candidate in economic science, Docent in chair of marketing, Plekhanov Russian University of Economics
Location:
Moscow
