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Instrumental Fuzzy Sets Based Adaptation of Porter’s Five Competitive Forces Model

Published in № 4(40) 19 august 2013 year
Rubric: The theory of competition
Authors: Garashchenko N. N., Kocyuba A. S.
Porter’s Five Forces Model, competitive forces, factors of competition, Industry, strategy, fuzzy set, linguistic variable

The author:

Garashchenko N. N.

Degree:

PhD in Economics, associate professor, Chair of Business Strategy, The State Higher Educational Institute Kyiv National Economic University named after Vadym Getman

Location:

Kyiv

The author:

Kocyuba A. S.

Degree:

PhD in Economics, associate professor, Chair of Business Strategy, The State Higher Educational Institute Kyiv National Economic University named after Vadym Getman

Location:

Kyiv