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Application of multivariate statistical methods in the process positioning of product categories

Published in № 5(35) 01 october 2012 year
Rubric: Competitive Strategies and Tactics
The author: ZHupikov D. I.
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рositioning, segmentation, discriminant analysis, Mahalanobis metric.

The author:

ZHupikov D. I.

Degree:

Postgraduate, Moscow State Open University

Location:

Moscow

All articles:

Application of multivariate statistical methods in the process positioning of product categories

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