A professional sport event today is a service that is rendered on a prepayment basis. This means the sports competition should be profitable for the stakeholders of the economic process and should become a true show that brings new and valuable information to a spectator. According to the author, the definition is a comprehensive reflection of the way the stakeholders interact when doing business within the industry. The market environment makes them find new competitive ways to win the spectators' attention.
List articles
New forms of competitive struggle for the spectators' attention
Published in
№ 2(8)
01 march 2008 year
Rubric: Sport as a competitive environment
The author: Altuhov S. V.
Rubric: Sport as a competitive environment
The author: Altuhov S. V.
The author:
Altuhov S. V.
Degree:
Ph. D. (Econ.), Director, Sport Management Center, Moscow University of Industry and Finance
Location:
Moscow
