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Degree
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PhD (Economics), Associate Professor of the Department of Statistics, Siberian University of Consumer Cooperatives
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E-mail
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mak-july@yandex.ru
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Location
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Novosibirsk
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Articles
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This article aims to systematize knowledge of basic subjects and objects, the principles of forming marketing innovation and innovative marketing, establishment of intercommunication and interdependence of basic concepts. Authors reveal the competitive advantages of firm, providing by these types of marketing.
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