Authors
Kurcheeva G.
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Degree
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PhD (Economics), Associate Professor, Novosibirsk State Technical University |
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E-mail
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kurcheeva@yandex.ru |
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Location
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Novosibirsk |
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Articles
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Marketing innovation or innovative marketing in system of competitive advantages of firmThis article aims to systematize knowledge of basic subjects and objects, the principles of forming marketing innovation and innovative marketing, establishment of intercommunication and interdependence of basic concepts. Authors reveal the competitive advantages of firm, providing by these types of marketing.
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Innovation activity as transition to the sixth and seventh techno-economic paradigmThis paper analyzes the main indicators of innovation activity in the Novosibirsk region. We consider
such factors as the rating of innovation activity, the volume of innovative products, works and
services, the number of personnel engaged in research and development in the Russian Federation,
Siberian district and the Novosibirsk region, the cost of organizations’ technological innovation by
type of innovation activity in the Russian Federation, Siberian district and the Novosibirsk Region.
The basic directions of innovation activity development were discovered, the pace of this development
should be recognized as a positive, but not sufficient to accelerate the transition to the sixth
techno-economic paradigm and preparing the conditions for the formation of the seventh technoeconomic
paradigm.
The main priorities for the Novosibirsk region, development of which will increase the proportion
of organizations that develop and introduce new technologies, corresponding of the sixth technoeconomic
paradigm, were considered.
An attempt was made to assess the requirements and features of the formation of indicators of
innovation activity corresponding formation of the seventh techno-economic paradigm. A number
of indicators was offered to assess the conditions for the development of the sixth techno-economic
paradigm and the formation of conditions for transition to the seventh techno-economic paradigm,
such as the socially significant innovation.
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