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Authors

Kozikov A. A.

Degree
Postgraduate student, Financial University under the Government of Russian Federation
E-mail
aakozikov@gmail.com
Articles

Imitation as a competitive strategy

This article shows the role of imitation in shaping competitive advantages of the company. It is argued that in spite of the underestimation of the phenomenon in the economic literature, imitation may be the foundation of a number of competitive strategies used by Russian and foreign companies.

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