Authors
Cypkin YU. A.
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Degree
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Doctor of Economic Sciences, Professor, Head of Marketing Department of the State University of Land Management |
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E-mail
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tsypkin@valnet.ru |
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Location
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Moscow |
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Articles
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Approach to assessing the competitiveness and determining the effectiveness of marketing activities of enterprisesThe article offers a method of assessing the competitiveness of enterprises, taking into account the resource using efficiency and fully reflects the entrepreneurial activity of its leadership. There is a justi¬fication of expediency of practical application of methods for determining the effectiveness of market¬ing activities of enterprises, allowing to take account of many factors that affect their incomes. Read more... |
