Authors

To the question of raising of sea transport junction's competitiveness in present conditions

The researching of this question is done under the process approach, which explains the activity of the junction and it's companies in the context of business process. Based on the results done, author comes to the conclusion, that today the necessity to consider the sea transport junction as an institute of partner relationships, regulating process activity through the cooperation between companies is actualized. It will raise as junction's as it's companies competitive¬ness due to personification the relations with service buyers as well as synergetic effect from inter companies interaction.

Methodology of forming of sea transport junction as an institution of net partnerships (in the context of relationship marketing )

In the article the prerequisites, conditions and peculiarities of forming of sea transport junction’s companies partnerships under specific character of their activity are investigated. As a result of investigations, author comes to the conclusion that the modern conditions of economy development require changing of approach to the creating of business partnerships under the relationship marketing. Since longtime partner connections give to the companies the additional opportunities of taking the competitive advantages owing to the effect from marketing inter-companies interaction, author offers to create STJ as an institution of net partnership. It is determined the necessity of working out of methodological principals of it’s forming.

Criterions of sea transport junction competitiveness in the context of specific of its activity and relationships with service purchases