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Comparison of the bank’s deposit products attractiveness level in the system of providing a long competitiveness level

In the framework of this scientific article, the investment attractiveness of the deposit products of a commercial bank is analyzed in the context of ensuring the proper level of competitive advantages of the bank. The author’s model for assessing the investment attractiveness of a commercial bank from the point of view of private and institutional investors is being formed. This model is being tested with respect to the comparative characteristics of three commercial banks of the Russian Federation. Research disclose the relationship between the categories of bank competitiveness and investment attractiveness of the bank in the potential system of a commercial bank. Read more...