Authors
Shakhova M.
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Degree
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PhD in Economics, Associated Professor, Lomonosov Moscow State University |
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E-mail
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shakhova_msu@bk.ru |
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Location
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Moscow |
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Articles
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Problems behind creating hotel services in RussiaTourism market is considered as one of the most prospect segments of economy in the majority
of countries. Russia also has a great potential for the development of the tourism where the lodging
market is the key factor for success. At the moment one of the major problems of national accommodation
segment is low quality of hotel service that doesn’t satisfy world quality standards. The
authors of the manuscript made an analysis of the Russian lodging market that allowed evaluating
its current state. Another goal was to identify the factors influencing the problem of disconformity of
national hotel services to world quality standards. The following problem factors were found: geographically
unbalanced structure of the Russian lodging market, the prevalence of non-classified
places of accommodation, outdated hotel rooms, shortage of qualified staff, low presence of hotel
chains, as well as additional services/facilities and implemented innovations, and, finally, low availability
of hotel services for special tourist categories. The data about Russian market was compared
to the data from the US lodging market which applies the best practices in providing hotel services
of world quality standards. On the basis of the research made the authors suggested recommendations
of solving the identified problems.
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