Authors
Fedorova F.
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Degree
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PhD in Economy, Associate Professor, Lomonosov Moscow State University, Faculty of Economics |
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E-mail
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fshfed@gmail.com |
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Location
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Moscow |
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Articles
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Improving the efficiency of leadership in innovative business through accounting for staff and owner’s psychological typesLeadership makes key position in nowadays effective business processes and achieving high results
of any project. To setup organization management accurately, it is necessary to take into account
personal properties of the ones WHO manage, WHO is being managed, WHICH resources
are used to meet planned goals. The article, in particular, has analysis of difficulties which appear
due to necessary integration into innovative business so-called Y generation, which differs
noticeably from previous generations, their personal preferences. An hypothesis made that hidden
storage of leadership potential of a manager lays in analysis of psychological types of both
leader himself and team participants. Productivity of this approach described using P. Hersey’s
and K. Blancherd’s model of situational leadership and A. U. Afanasiev’s typology of personality.
Carried research showed how leader’s understanding of his personal psychotype helps for understanding
potentials and problems during application of different leadership styles. Article additionally
describes example of improving communication quality and productivity in solving assigned
tasks while manager takes into account personnel psychotypes, including Y generation ones.
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