Authors
Aristov P.
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Degree
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Postgraduate, Moscow Finance and Industry University Synergy |
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E-mail
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pavel-aristov@bk.ru |
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Location
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Moscow |
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Articles
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Analysis of the competitiveness of services in the field of restaurant and leisure-entertaining businessWithin the publication relevance of carrying out the analysis of competitiveness of services of the
enterprises of restaurant and leisure-entertaining business is defined. The main changes of the
Russian market of restaurant and leisure and entertaining services caused by social and economic
features of development of the country are considered. The main tendencies of development of
the market of the considered services are defined. On the basis of the analysis of various approaches
to determination of competitiveness of the enterprises and services the author’s treatment
of the concept «competitiveness of services» was offered. In article types of the competition,
characteristic for the market of the enterprises of restaurant and leisure-entertaining business
are also considered. A number of the main approaches to an assessment of competitiveness of
services is presented, for each of which the main requirements are allocated. By reasoning and
by means of intermediate findings of studies underline the relevance and practical importance of
strategic planning, taking into account environmental factors, as well as the introduction of a set of
measures aimed at improving the competitiveness of enterprises catering and leisure and entertainment
business to meet the needs and goals of stakeholders.
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