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Platonova E.

Degree	Dr of Economics, professor, Head of Department of Economic Theory and Management, Moscow Pedagogical State University
E-mail	ed.platonova@mpgu.edu
Location	Moscow
Articles	Competitive strategies employed by transnational corporations on the Russian market Nowadays there are all global transnational corporations (representative office, subsidiary, af¬filiate business unit) in this or that legal form present in Russia's economy, which are leaders in terms of the foreign investment volume and main players on the global market. As a rule, they employ two main strategies, i. e. increase in assets through their acquisition on country market and use of owned assets by conquering the market, increasing efficiency, getting access to the resources. Read more... On the general approach towards the competition and the competitors' relations The economists give various definitions to the term competition. They show the reasons why it emerges, its development mechanisms, its social and economic consequences and describe its properties. In retrospect, we can analyze the competition theory and make a conclusion that despite the discrepancies in the definition of the term, there are ways to make a comprehensive classification based on the unified methodology the economists use when doing the research. Read more... European experience and the prospects of the development of the entrepreneurial education at the Russian schools The authors have discussed the main approaches to the entrepreneurial education organization in the European countries nowadays. Based on the study of the basic documents of the EU on the organization of entrepreneurial education, its strategies and success factors are described in article. The differences in the approaches to the content of entrepreneurial education and in the assessment of its value as factor of the personal development of the students are revealed by authors. The article analyzes the items of the current State federal educational standards of the general education from the point of the perspective of the development of the entrepreneurial education in Russian schools. The authors have proved the advisability of the meta-subject approach in teaching the basics of entrepreneurship for the junior schoolchildren. It is suggested that in the basic school the entrepreneurial education within the framework of the current educational standard has to be introduced by a subject of «Fundamental of Entrepreneurship» as the school component. Тhe authors have proposed to use the practical-oriented tasks during the learning the subjects related to the subject area of «Technology» and also to use the interactive forms of training As well. At high school inclusion in the educational standard of the special subject area called «Economic and legal bases of the entrepreneurial activity» directed to completion of the creation of the entrepreneurial competences at the graduate of high school is offered. Read more... Experience in implementing educational projects for the development of entrepreneurship in secondary schools Training Russian entrepreneurs capable of generating the innovative approaches to the implementation of national and federal projects is an important task for increasing the efficiency of the economic system in the foreseeable future. Teaching entrepreneurship in secondary school and the development of entrepreneurial competencies among schoolchildren, starting from grades 6-7 in Russian secondary schools, is a necessary stage in achieving that goal. The authors have analyzed the current experience and the first results of the implementation of the pilot educational project “Small Academy of Economics, Finance and Law” that was implemented by the teachers of the Institute of Social and Humanitarian Education of the Moscow State Pedagogical University in early 2020. The target audience of this project was school students of grades 7-9 of educational institutions of secondary education in Moscow. The article reveals some didactic aspects of the entrepreneurial education and promising directions for improving the process of teaching entrepreneurship, taking into account the specifics and capabilities of secondary schools. The main methods used in the present study were methods of observation, conversation, synthesis, expert assessment. As a result of the analysis of the experience of teaching entrepreneurship in secondary school conclusions about the advisability of using the system-activity approach and contextual approach to organizing the cognitive activity of the school students were drawn by authors. To improve the educational process the authors have proposed to develop a standard program of entrepreneurship for the extra-time activities for educational organizations of secondary education and educational guidelines for teachers and schoolchildren. The article emphasizes that the experience of that project should be replicated as part of the interaction of universities and educational organizations of secondary education in all subjects of the Russian Federation. Read more...