Authors
Abramov Ya
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Degree
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Internet Marketer of GK KOLOBOX |
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E-mail
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yankeesan90@mail.ru |
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Location
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Nizhny Novgorod |
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Articles
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Sustainable competitive advantages of IT small innovation companiesThe slowdown in the growth of the market increases competition among the companies of the IT
sphere. It makes market players create new competitive advantages.
Small innovative companies bring large input in the development of IT industry. They design and
launch new creative ideas. However such companies take high risk of failure, caused by different
factors. It is essential for economy to maintain such companies. That is why it is essential for
them to understand how to get a sustainable competitive advantage in the turbulent environment.
Surveys show that managerial skills and know-how are the strongest sustainable competitive advantages
for such companies.
Small innovative companies from IT sphere in Nizhny Novgorod were studied in 2013. Their sustainable
competitive advantages were analyzed. Findings show peculiarities of such an activity for
new companies in this sphere; it can allow them to be more competitive and to occupy stronger
position on the market.
Nizhny Novgorod was chosen for research due to high level of socio-economic and innovation
development indicators. Findings are based on the structured interviews with representatives of
15 small IT companies in Nizhny Novgorod.
Small innovative companies from IT sphere in Nizhny Novgorod pay more attention to the product
diversification based on the quality increase of client service. Clients are the most useful source
of information in innovation process and in product adaptation. Personnel as key resource are attracted
from competitors by interesting projects. Informal environment within the company is used
for retaining key staff. Companies invest in designing of new product. In that case an image and
reputation of the company make stronger the sustainability of its competitive advantage.
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