Authors

Methods of business intelligence in competitive struggle

A detailed analysis of the reasons for failures in entrepreneurial activity in Russia shows that the majorities of them are predetermined by the lack of skills and sometimes unwillingness to process and analyze data about the surrounding and very often aggressive environment of an enterprise. The article aims at introducing its readers to the history of such a notion as competitive (business) intelligence, its main methods, principles of activity, its role in competitive struggle. The author gives methodical recommendations of a practical character that will help to collect and analyze data nec¬essary for successful activity of a commercial firm or organization.