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Degree
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PhD (Economics), Associate Professor of the Department of Market, Novosibirsk State Technical University
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E-mail
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oll@fb.nstu.ru
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Location
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Novosibirsk
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Articles
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The article analyzes the macro environment of retailers Novosibirsk using a quantitative method PEST-analysis. The essence of the method. The application of the analysis in the retail sector for the development of strategic alternatives for the company.
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