Authors

Kolocheva V. V.

Degree	PhD (Economics), Assistant Professor, Novosibirsk State Technical University
E-mail	vladavk@ngs.ru
Location	Novosibirsk
Articles	The design of strategic alternatives of development of retailers in a competitive environment, using pest‑analysis The article analyzes the macro environment of retailers Novosibirsk using a quantitative method PEST-analysis. The essence of the method. The application of the analysis in the retail sector for the development of strategic alternatives for the company. Read more...