Authors

Polevoj A. A.

Degree	Postgraduate Student, MFPU «Synergy»
E-mail	sim_sim__@mail.ru
Location	Moscow
Articles	Competitive strategies of food retail networks: classification and empirical analysis The paper analyzes the strategies of entrepreneurial behavior, exhibited by networks of food retail. Strategies considered by the authors as a set of long-term decisions that determine the basic parameters of business: store format, pricing, competition area, the integration of action, etc. This approach allows the authors o classify the strategies, by the criteria of separate areas of strategic decision-making. Read more... Internet-trading as a competitive strategy of Russian retail networks This article discusses the experience of Russian retailers in implementation the Internet-trading toolkit. Author discloses the change in the marketing mix when retailers are implementing the strategies of Internet trade, describes the features and characteristics of Internet-trading, to identify the competitive strategies, which are implemented by business structures. The article also describes some examples of the implementation of the toolkit Internet-trading in Russian retail chains. Read more...