Authors
Morozov M. A.
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Degree
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Dr of Economy, Department for Hotel and Tourism Business Plekhanov Russian University of Economics (PRUE) |
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E-mail
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mmorozov@bk.ru |
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Location
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Moscow |
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Articles
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Estimation of parameters of the competitive advantages of tourism infrastructure (for example, tourist establishments profile of Naro-Fominsk municipal district)The article analyzes and evaluation of the competitiveness of tourist facilities using the technique profile coefficient estimates the weight and identification of competitive advantages (core competency). The analysis compares the parameters of institutions in terms of attractiveness (competitive) for tourists to evaluate the quality of services, improve the competitiveness of enterprises, as well as to propose a strategy of development of tourist facilities the scope of the Naro-Fominsk municipal area. Read more...Destination as a instrument for creation of competitive advantages of tourist regionThe paper considers the concept of competitiveness of the tourist product, and features of formation of tourist destination as part of the tourism system. The article analyzes using the term «tourist destination» in Russian and foreign scientific literature, and concludes, how through the using of client-oriented approach to improve the competitiveness of tourist region as a tourist destination.
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Using mathematical models to evaluate the competitiveness of tourist destinations of Naro-fominsk municipal areaThe article examines the possibility of using mathematical models to evaluate the competitiveness of tourist destinations, the methods for assessing the attractiveness of tourist destinations and its competitiveness, shows its practical use as an example of Naro-Fominsk municipal area.
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Analysis of competitive advantage (appeal) tourist destination the Naro-Fominsk municipal areaThe article examines the questions related to the definition of competitive advantage tourist destination Naro-Fominsk municipal area on the basis of the author’s research on the proposed methodology. Given a strategic plan for the development of tourist destinations of Naro-Fominsk municipal district for increase its competitiveness.
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The competitiveness of a tourist destination, the analysis of its key competitive advantagesThe competitiveness of a tourist destination, the analysis of its key competitive advantages The article deals with the definition of competitiveness of tourist destinations, its main competitive advantages. Proposes a model of the formation of competitive tourist destination. A comparative analysis of the competitive advantages of the most popular beach holiday destinations of Russians Black Sea coast.
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Analysis of the competitiveness of services in the field of restaurant and leisure-entertaining businessWithin the publication relevance of carrying out the analysis of competitiveness of services of the
enterprises of restaurant and leisure-entertaining business is defined. The main changes of the
Russian market of restaurant and leisure and entertaining services caused by social and economic
features of development of the country are considered. The main tendencies of development of
the market of the considered services are defined. On the basis of the analysis of various approaches
to determination of competitiveness of the enterprises and services the author’s treatment
of the concept «competitiveness of services» was offered. In article types of the competition,
characteristic for the market of the enterprises of restaurant and leisure-entertaining business
are also considered. A number of the main approaches to an assessment of competitiveness of
services is presented, for each of which the main requirements are allocated. By reasoning and
by means of intermediate findings of studies underline the relevance and practical importance of
strategic planning, taking into account environmental factors, as well as the introduction of a set of
measures aimed at improving the competitiveness of enterprises catering and leisure and entertainment
business to meet the needs and goals of stakeholders.
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