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The methodical approach to a substantiation retail prices for oil products

In the article results over of research of practice of establishment of the suggested retail prices are brought on motor-car petrols. The lacks of direction of improvement of method of pricing come to light. It is suggested to take into account the features of industry and region, level of welfare of users and their sensitiveness to the price changes and competitiveness of organization at the market. Results over of approbation of recommendations are brought.